Friday, February 27, 2009

marketing and consumer marketing! debate!

Well i attended marketing principle class today and i was give a topic with my group.Each group and there were only 2 group in the class so my group was given a topic call business make profit and the other group was maintaining customer satisfaction.

We were debating to defend our topic against each other.There were many example given to each other about the topic.

1st group said that profit is 1st then satisfaction because without profit we would not have any money to pay for upgrading our product to satisfy customer right? We as marketing department would aim for profit rather than satisfaction.This also will help us to have a better satisfaction by having a promotion,charity and many more.All this cause us to make profit for the 1st place then only we can have a maintaining customer satisfaction.
We need profit to pay income for our workers right? we need those profit to pay them so that we can come up with a better product for better satisfaction.If there is no profit we cant be paying our workers and there wont be any customer that will serve our product so this shows the important of profit in marketing world.


But for the other group they came out by saying that their customer satisfaction is more important and they given some several example such as they said that without customer we would not have any money! because our income and cash all come from customer so its important to maintain customer.
A satisfy customer will always come and use our product which allows us to make profit from them so that we can uppgrade our product to satisfy them.
Some of them even said that customer is a king for a business industry because they are the one that will be using our product.

But for meeeeee what i think is that both are 1st categorie beacuse both are also very important to marketing industry world.Without customer we cant make profit this shows that this two types(profit and satisfaction customer)is a group that must work together to help a company because when we get to satisfy a customer they will come and buy our product again even though its expensive example like nike? polo? why are they so expensive but still there is customer that buys their product? this is because their product make a profit with the sales and they come out with a better quality to satisfy their old customer.Can u see the combination of this 2 things? this combination are the ones that affect the company overall actually.Quality and services that keeps the customer satisfaction to the marketers.

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